Episode description

In this episode of the EFInA Podcast, host Immanuel Umukoro (Policy and DFS Manager, EFInA) sits with Dotun Adekunle (COO/CTO, OPay Digital Services Limited), to dive into the key factors that drive customer loyalty and engagement in financial products. Join us as we explore how thoughtful pricing strategies and small product tweaks can create lasting "stickiness" for customers in underserved markets. From affordability models to tailoring features for real-world needs, we break down the strategies that ensure financial solutions not only attract but also retain a loyal customer base. Learn how inclusivity in design can drive long-term growth in the financial sector.