Local vs Glocal - Sam Ochonma
By: Africa Business Radio
Advertising in Africa- January 11, 2024 • 25 minutes - 53 seconds
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Episode description
Sam Ochonma is the managing director at The Hook Creative Agency. He currently leads one of the fastest-growing independent ad agencies in Nigeria, The Hook Creative Agency. He is responsible for driving the agency’s ongoing growth and expansion efforts into other emerging markets in Africa, including South Africa.He led his agency to deliver the critically acclaimed “O to ge” political campaign for the All Progressive Congress (APC) in Kwara State, Nigeria. The impact of his team’s works goes beyond supervising election-winning campaigns.In his previous role, Ochonma served as the corporate communications lead at ENYO Retail and Supply where he was instrumental in establishing the company’s presence as an emerging player in the downstream oil and gas sector. He was also a creative at OANDO PLC.
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